Scripted vs. Interview: What Works Best for Your Business🤔

Stepping in front of a camera can be a bit nerve-wracking, right? 😅 The pressure to look confident, say the right things, and connect with your audience is REAL. Generally we find our clients are going to use 1 of 2 different communication styles: Scripted & Interviews.

Scripted content involves pre-writing and planning every word, ensuring a polished and controlled message. This style can be very valuable when considering things like brevity and clarity, but can also run the risk of the subject being perceived as stiff or robotic. On the other hand, interview content is a bit more spontaneous and genuine, and captures the natural flow of conversation. But be careful, because this style also runs the risk of longer messaging and lack of clarity.

So, you might be wondering which one would work best for your business?…and even which types of videos you would even start to consider? Let’s break it down a little more…

The Value of Scripted Content📝

Scripted content is all about planning & strategy. Every word is written out beforehand, which means you can control the message and make sure it aligns perfectly with your brand & audience. Here’s a couple of examples where scripted content could really shine:

1. Promotional Ads: These are your quick, eye-catching videos designed to grab attention and tell people about your product or service in a clear, punchy way.

2. Narrative-Based Content: Got a great story to tell? Scripted content lets you weave a compelling narrative that pulls at the heartstrings and connects deeply with your audience.

3. Educational Videos: Need to explain something clearly and thoroughly? A script ensures you cover all the important points in a logical order.

4. Corporate Announcements: When it’s time to share big news, a script helps you keep things professional and precise.

5. Brand Message Videos: These videos are all about who you are and what you stand for. A script helps keep your message consistent and on point.

The Value of Interview-Based Content🎥

Interview-based content is more relaxed and can feel more genuine. It’s great for adding a personal touch and showing the real people behind the scenes. Here’s a few areas where interview content shines:

1. Testimonials: Let your happy customers do the talking! Their genuine endorsement can add a lot of credibility to your brand.

2. Recruitment Videos: Future employees want to hear from the people who work there now. Interviews with your team can show off your company culture in an authentic way.

3. Founder’s Videos: Sharing the story of your company’s founder through an interview can make your brand feel more personal and relatable.

4. Case Studies: Interviews with clients or partners discussing successful projects can highlight the real-world benefits of your products or services.

5. Event Coverage: Capturing interviews at events can add a dynamic and personal touch, giving viewers insights from the people who were there.

Which One Should You Use?

So, should you go scripted or interview-based? Well, it really depends on your goals and the message you want to get across. If you need precision and consistency—like in promotional ads or educational content—scripted is the way to go. If you’re looking for authenticity and relatability—like in testimonials or recruitment videos—then interviews are your best bet.

But don’t feel boxed in on using one or the other. Experimenting with scripted AND interview content can help you determine which style connects best with your audience. Mixing it up keeps your content fresh and engaging, and you might find that different messages resonate better in different formats.

Authenticity is 🔑…

No matter which style you choose, remember that authenticity is key. Your audience can tell when you’re being genuine, and that builds trust. So, be yourself! 😊 When your content reflects your true self and enthusiasm, it resonates more with viewers and strengthens your connection with them.

In the end, both scripted and interview-based content have their unique strengths. By understanding the value each brings and thinking about your goals, you can choose the right approach to effectively communicate your message and connect with your audience. Happy filming! 🎥

At KT Media, our team has been producing videos for both scripted and interview-based content for businesses across the country for years. Whether you’re looking to create compelling promotional videos, engaging testimonials, or impactful brand stories, our team can help you deliver authentic and effective content that resonates with your audience. Contact us today to learn more about how we can elevate your video marketing strategy!

3 ways Video Can Grow your Business in 2023

As we enter the new year, it's clear that video marketing will continue to be a vital tool for businesses looking to reach and engage with their audience in 2023. Here are a few things for every business owner to consider:

💡 3 Ways Video Can Grow Your Business in 2023📈:

1. Increased online visibility👀 : Video marketing can help businesses increase their online visibility by attracting more views, likes👍, and shares on social media and video sharing platforms. This can help increase brand awareness and reach a wider audience.

2. Driving traffic to the website💻 : By including a call to action in your video, you can encourage viewers to visit your website for more information. This can help increase➕ traffic to your site and potentially lead to more sales!

3. Boosting sales💰: Video can be an effective way to showcase products and services, demonstrate their value, and persuade viewers to make a purchase. By including compelling video content on your website and social media channels, you can increase the chances of turning website visitors into paying customers🤝.

Don't miss out on the opportunity to connect with your audience and take your marketing efforts to the next level with the power of video. Learn more about how you can grow with video by filling out our contract form and scheduling your free discovery session👊.

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